Turnarounds!

The turnaround of Hotel Palash in Bhopal can be called spectacular even by the most conservative estimates. The hotel that did a turnover of only Rs seventy five lakhs in 2002-3 touched almost Rs seven crores in 2009-10, a jump of almost ten times in seven years. This turnaround brought back memories of Hotel Ashok in New Delhi that despite posting its lowest ever turnover of thirty six crores in 2002-3 turned around and posted a fifty eight crores turnover in the subsequent year, despite 9/11 being a party stopper for almost everyone in the tourism sector.

The same was true of the corporation, the Madhya Pradesh State Tourism Development Corporation rose from the ashes to become the leader of the tourism sector in the country. A loss making entity, first wiped all its losses and then emerged to become a successful business enterprise. The state, beautiful though it always had been, also emerged from behind the shadows and came to be regarded in the same league as the established states of Rajasthan and Kerala in so far as tourism is concerned.

The Madhya Pradesh stint reinforced in me the belief that nothing is impossible to achieve. That India can, with a lot of effort of-course, discard the "developing" stamp and enter the "developed" league is a thought that engages the mind every now and then. That the question is not of shortage of funds, but inadequate application of traits like will power, commitment and integrity is also a thought that cannot be discarded.

People often criticize the public sector on grounds of non-performance and cite sarkari ownership as the root cause. Being witness to many public sector turnarounds and my actual participation in two, has led me to believe that the shades of ownership are not relevant, what is relevant though is the CEO of the enterprise. He can take it forward or sink it, irrespective of the share holding pattern of the company.

"Potential" is a dirty word

I get irritated when potential is talked about as if giving credit to the organization, place, city, state or nation. Is Madhya Pradesh great because it has tremendous tourism potential and does it give it any credit? Rightfully it should not. Realization of that immense potential is what should give credit and convey a positive impression.
Why do people say that India has tremendous potential and therefore should be regarded as great? Nobody ever talks about the potential of the United States or Britain. The difference is that while we have carefully preserved our potential, others, mostly the developed world has realized it.
Potential is therefore directly linked to deliverance, inversely proportional to be exact. We have done nothing and therefore we have tons of potential and those from the developed world have delivered and have therefore consumed their potential.
Consuming the potential is therefore what matters.
In tourism, the example of Kerala is worthy of emulation. A state known more for its militant trade unions gradually started first appreciating and then consuming its potential in the tourism sector. The state looked around and then realized that its backwaters, the tradition of ayurveda and the coconut lagoons can attract people and the famous Amitabh Kant took no time in consuming the potential of the state. On the contrary, states like the Madhya Pradesh, Uttaranchal and Orissa always took pride in the unlimited tourism potential that they ever had, with the difference that current Govt of Madhya Pradesh decided to do something positive about it. And the state surged forward in all spheres, especially tourism.
Let us all abandon the sense of pride that we Indians have started taking in the word "potential". Let the nation, state, city or organization be judged not by the potential they posess, but by what they have done to eradicate the potential.