The launch of electronic visa for
nationals of forty three countries yesterday is one of the brightest moments
for the tourism industry of the country. That it will spur inbound tourism is
not in doubt, but that it displays the intent of the new government to give a
fillip to this so far almost neglected sector is the powerful message that
comes across clearly. Railways and tourism, the two sectors that were on the
radar of the ruling party even much before the last general elections now
appear poised for a major upturn. The use of the word “appear” is because with
governments it is always wise not to count chickens before one actually sees
them hatching.
My stint in the federal ministry
of tourism began with me wondering why we crave a national impact even before
being able to do anything substantial about the city of Agra, often christened
as the mecca of Indian tourism. Why this city still remains the epitome of
civic mal-governance is what bothers me even at such moments that for all of us
even remotely linked with the sector are moments of rejoicing.
The economic impact and the
multiplier effect of tourism on the national economy has always been fairly
well touted so far and why not – there are glaring examples of many national
economies surviving on and also thriving on mere tourism. Yet our nation that
has the finest and most diverse collection of destinations and climates,
culture and heritage, lifestyles, cuisines and shopping has not been really
successful in taking full advantage of its endowments.
The reason really lies in our
inability to let the private sector adequately delve in areas that directly
impinge upon tourism. The reason also lies in lack of cleanliness almost across
the national spectrum, our penchant to fleece and bureaucratic apathy to
development. Perhaps the realization that a plethora of small steps if allowed
to flourish are much more potent that grandiose plans that usually do not see
the light of the day, needs to sink in deeper. And the almost surreptitious acceptance of the fact that
governments have miserably failed in running their small tourism businesses
combined with lofty proclamations of grand intent really does not make any
sense to me.
Achieving excellence in whatever
we do has to be the aim and the tourism sector offers us a big enough plate to
do that. It is one sector that does not
really need major investments exclusively for itself but can thrive merely with
commitment and intent is a reality that needs acceptance. Like tourists, the
entire sector only needs to be facilitated with favourable policies and
mind-sets. The introduction of electronic visa for increasing tourism and
various other measures to facilitate economic growth are displaying the road
ahead rather favorably.